Can You Use Public Speaking in Business?

Why I Believe Public Speaking is a Game-Changer in Business

In my experience, effective communication isn’t optional—it’s the foundation of every successful interaction. Here’s how public speaking has directly impacted my business:

1. Building Trust and Credibility
   When I stand in front of an audience—whether that’s a team meeting, a workshop, or a client pitch—I know that how I speak matters as much as what I’m saying. Clear and confident communication has helped me build trust, establish credibility, and make people feel confident in my ideas.

2. Pitching Ideas and Products
   Some of the most critical moments in my business have come down to how well I could present an idea. Whether I was pitching a service to a client or sharing a vision with my team, public speaking helped me frame my ideas in a way that resonated and inspired action.

3. Networking and Building Relationships
   When I attend events or connect with people in my industry, I’ve found that being able to speak well in group settings is a powerful tool. Whether it’s introducing myself in a memorable way or sharing an engaging story about my business, public speaking helps me stand out and make meaningful connections.

4. Motivating My Team
   As a leader, I’ve realized how important it is to communicate with passion and clarity. When I take the time to share my vision or celebrate team wins, it helps create a sense of alignment and excitement that drives everyone forward.

5. Representing My Brand
   As my business has grown, I’ve found myself in situations where I need to represent my brand publicly—whether that’s a podcast interview, a webinar, or a community event. Public speaking allows me to share my story and values in a way that connects with my audience and builds my brand’s reputation.

Practical Tips for Improving Public Speaking

Public speaking isn’t just about natural talent—it’s a skill you can develop. Here are some tips that have helped me improve over time:

• Focus on storytelling: People remember stories far more than facts. Share examples that illustrate your points and connect emotionally with your audience.

• Practice regularly: Speaking in front of a mirror, recording yourself, or practicing with friends can help you refine your delivery and build confidence.

• Use pauses effectively: A well-placed pause can emphasize key points and keep your audience engaged.

• Engage your audience: Ask questions, make eye contact, or encourage participation to create a connection.

• Prepare and adapt: Know your audience and tailor your message to meet their needs. Preparation goes a long way in delivering a compelling message.

How I Use Public Speaking in My Business

Here’s how I’ve incorporated public speaking into my business strategy:

• Hosting Webinars and Workshops: These events allow me to share my knowledge, build trust, and connect with potential clients. They’ve been a great way to showcase my expertise.

• Creating Video Content: Public speaking doesn’t always happen in person. Recording videos for my website, YouTube, or social media has helped me engage a broader audience and humanize my brand.

• Networking Events: Whether I’m introducing myself or sharing my insights with a group, these moments have been invaluable for leaving a lasting impression.

• Team Communication: Regular team meetings give me the chance to motivate, align, and inspire my team with clear and passionate communication.

Backed by the Numbers

Public speaking isn’t just a nice-to-have—it’s critical for success. Research shows that:

• 70% of professionals believe strong presentation skills are critical for career growth (Forbes).

• Strong communication skills are one of the top qualities employers look for in leaders.

As Dale Carnegie once said, “There are always three speeches for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.”

Final Thoughts

If you’re wondering whether public speaking has a place in your business, my answer is absolutely yes. It’s not about being perfect—it’s about making an authentic connection with your audience, whether that’s one person or a roomful of people. For me, public speaking has been a tool to build trust, share ideas, and grow my business. And the best part? It’s a skill that gets better with practice. If you’re not already using it, now’s the time to start.