Freelance Copywriting: How I Started and Why It’s a Great Career Path

1. Why Freelance Copywriting Is a Great Career Path

Copywriting is the art of writing persuasive content that drives action, whether that’s making a purchase, signing up for a service, or simply engaging with a brand. What makes freelance copywriting so appealing is its flexibility and potential for growth.

Why I Recommend It:

• Low Barrier to Entry: You don’t need a degree or fancy tools to get started—just solid writing skills and the willingness to learn.

• High Demand: Businesses always need compelling copy for ads, websites, emails, and more.

• Flexibility: Work from anywhere and set your own schedule.

• Great Earning Potential: As a 19-year-old in college, I was already making a few thousand dollars a month.

Pro Tip: Copywriting is one of the easiest freelance skills to learn, but mastering it takes practice and study.

2. How I Started as a Freelance Copywriter

I began my journey by applying to jobs on Upwork, a popular freelance marketplace. While competition was fierce, I quickly learned how to stand out by crafting strong proposals and showcasing my skills.

How I Landed Clients:

• Upwork: I created a profile highlighting my writing experience (even if it was small) and applied to entry-level jobs to build my portfolio.

• Twitter: By sharing copywriting tips, engaging with others in the industry, and growing my following, I attracted clients who needed help with their projects.

Pro Tip: A strong portfolio and professional communication can set you apart, even as a beginner.

3. What I Did as a Freelance Copywriter

In the beginning, I focused on small projects to gain experience and build confidence. Over time, I expanded my services to include:

• Sales Letters: Writing persuasive letters that convert readers into buyers.

• Ghostwriting: Crafting content for clients under their name.

• Email Marketing: Writing email sequences that drive engagement and sales.

• Website Copy: Creating homepages, landing pages, and product descriptions.

Each project taught me new skills and helped me refine my craft.

4. How to Learn Copywriting as a Beginner

Copywriting is a skill you can develop with the right resources and consistent practice. Here’s what I recommend:

Start with the Basics:

• Books: Read Cashvertising by Drew Eric Whitman. It’s a game-changing resource for understanding persuasion and marketing psychology.

• Online Resources: Follow copywriting blogs, YouTube channels, and social media accounts to learn from experts.

• Practice: Rewrite ads or sales pages as practice to improve your skills.

Build a Portfolio:

• Start with personal projects or volunteer to write for friends or small businesses.

• Include samples in your portfolio that showcase your versatility (e.g., emails, ads, sales letters).

Pro Tip: Consistently analyze successful ads and copy to understand what works and why.

5. How Freelance Copywriting Changed My Life

Freelance copywriting taught me valuable skills that I’ve used throughout my career, from building my own brand to growing businesses. It gave me financial independence, confidence in my abilities, and the freedom to work on projects I’m passionate about—all while I was still in college.

Some of the opportunities it created for me include:

• Connecting with clients and entrepreneurs.

• Earning an income that supported my goals.

• Building a foundation for my current ventures.

6. Why You Should Consider Freelance Copywriting

Whether you’re looking for a side hustle, a full-time career, or a stepping stone into marketing or entrepreneurship, freelance copywriting is an excellent choice.

Key Benefits:

• Fast Learning Curve: You can start making money while learning on the job.

• Scalable Income: As your skills improve, so do your rates and opportunities.

• Versatility: Copywriting skills apply to nearly every industry.

Pro Tip: Focus on building relationships with clients and delivering value. Great work often leads to referrals and repeat business.

Final Thoughts

Freelance copywriting gave me the flexibility and income I needed as a 19-year-old in college, and it’s a career path I still value today. If you’re willing to put in the effort to learn and grow, it can open doors to financial independence, creative freedom, and endless opportunities.

If you’re just starting out, remember: You don’t need to know everything to begin. Take that first step, learn as you go, and don’t be afraid to put yourself out there. Who knows? Copywriting might just change your life like it did mine.