How I Went From 0-5k Followers on LinkedIn

Danny Leibrandt

Danny Leibrandt

Apr 11, 2024

Danny Leibrandt on LinkedIn
Danny Leibrandt on LinkedIn
Danny Leibrandt on LinkedIn

I recently hit 5,000 followers on LinkedIn! Just a year ago, I started with zero. It's been an incredible journey, and I want to share exactly how I did it so you can achieve similar results. Here’s a detailed guide to help you grow your LinkedIn following from scratch, using the strategies that worked for me.

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1. Consistently Sending Connection Requests

One of the most effective strategies I implemented was sending connection requests consistently. I made a habit of sending 100 connection requests every week. This approach made LinkedIn growth incredibly straightforward. Here’s why:

  • The Snowball Effect: The more people you’re connected with, the more people will want to connect with you. It creates a ripple effect that accelerates your growth.

  • Increased Visibility: Each new connection increases your visibility on the platform, exposing your profile to a larger audience.

  • Network Expansion: A larger network means more opportunities for engagement, collaboration, and visibility of your posts.

If you’re serious about growing your LinkedIn following, start by sending connection requests regularly. It’s a simple yet powerful tactic.

2. Leveraging My Existing Following

I have to admit, my journey from 0 to 5k wasn’t entirely from scratch. I already had a following of 10k on Twitter and 1k in my Discord community. Here’s how leveraging my existing following helped:

  • Cross-Promotion: I asked my followers on Twitter and Discord to connect with me on LinkedIn. This initial boost gave me a head start.

  • Receptive Audience: People are generally more receptive to connection requests on LinkedIn, especially if they already follow you on other platforms.

  • Increased Credibility: Having followers from other platforms connect with you on LinkedIn can increase your credibility and make you appear more authoritative.

If you have an existing following on other social media platforms, don’t hesitate to ask them to connect with you on LinkedIn. It’s an excellent way to kickstart your growth.

3. Posting High-Quality Content

Everyone knows that posting good content is crucial, but not everyone knows how to do it effectively on LinkedIn. Here’s my approach:

  • Super Informative Content: Share the latest news and updates in your industry. This type of content positions you as a thought leader and provides value to your connections. For instance, if there's a new trend or significant change in the industry, break it down and share your insights.

  • Super Personal Content: Share personal stories and experiences. This helps you build a deeper connection with your audience. For example, talk about your career journey, challenges you’ve faced, and lessons you’ve learned.

  • Content Mix: A mix of both informative and personal content works best. It keeps your audience engaged and coming back for more. For instance, you could alternate between posting a thought-provoking article about industry trends one day and a personal story about your career the next.

4. Maintaining Consistency in Posting

Consistency is key to maintaining and growing your following. Here’s what I recommend:

  • Regular Posting: Try to post at least once a week. Fresh content keeps your profile active and engaging. Create a content calendar to plan your posts in advance.

  • Engagement: Engage with your audience by responding to comments and messages. This builds a loyal community around your profile. Take the time to comment on others' posts as well, which increases your visibility and shows you’re active in the community.

  • Variety of Content: Mix up your content types. Use articles, short posts, videos, and polls to keep your audience engaged and interested.

Even if you fall off the grid occasionally (like I have), aim to stay consistent with your posting schedule. It makes a significant difference in the long run.

5. Optimizing My Profile for Maximum Impact

A well-optimized profile is essential for attracting new connections. Here’s what you should focus on:

  • Quality Profile Picture: A professional and approachable profile picture makes a great first impression. Ensure it’s high resolution and reflects your professional demeanor.

  • Clear and Concise Bio: A clear and concise bio that highlights who you are and what you do. Use keywords related to your industry to make your profile more discoverable.

  • Unique Banner: A unique banner that reflects your personal brand. This could include your logo, tagline, or a professional image that represents your field.

  • Complete Information: Fill out all sections of your profile, including skills, experiences, education, and the “About” section. The more complete your profile, the more credible you appear.

  • Join Relevant Groups: Participate in groups relevant to your industry to increase your visibility and engagement. Contribute to discussions, share your knowledge, and network with other professionals.

A complete and polished profile is more likely to attract and retain connections.

Final Thoughts

Most of my following came from sending connection requests consistently. If you can create a great profile and send connection requests regularly, you should be able to reach 1k followers in a few months and 5k within a year—no problem. Bonus points if you post and engage consistently.

Remember, the key to LinkedIn success lies in a combination of consistent networking, high-quality content, and a well-optimized profile. By following these steps, you can significantly boost your LinkedIn presence and grow your professional network.

I hope you found these tips helpful! Let me know your thoughts and experiences in the comments below. I’d love to hear how your LinkedIn growth journey is going.