How To Build a Website For Pest Control: Aaron Shishilla

May 22, 2025

If you've ever wondered what separates successful pest control companies from those struggling to attract new customers online, the answer often boils down to one thing: their website. Recently, I had the pleasure of hosting Aaron Shishilla, CEO and founder of Wolfpack Advising, on my podcast, Pest Control Legends. Aaron has built a seven-figure agency, serving over 100 clients and earning impressive accolades, including Florida’s Best Digital Marketing Award in 2023. Here are the top insights from our engaging conversation.

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Aaron’s Unexpected Journey into Pest Control Marketing

Aaron’s journey into pest control marketing is as unconventional as it is inspiring. Initially working in his father's inspection business after an unfortunate (yet funny) incident involving a freezer door and an angry coworker at Publix, Aaron quickly found his passion for marketing. Frustrated by the poor digital services his family’s businesses were receiving, he took matters into his own hands. That personal experience ignited his passion and shaped his approach: clear communication, transparent results, and strong ROI.

Why Your Pest Control Website Matters More Than You Think

Aaron likens your website to your digital home. Just like a clean and welcoming physical home creates a positive impression for guests, your website needs to clearly represent your brand and services. Aaron emphasizes:

Clear messaging: Visitors must instantly understand who you are, what you offer, and why you're the best choice.
Strong first impression: Above-the-fold content should immediately communicate key information and trust factors like reviews or certifications.

Most Common Website Mistakes to Avoid

Aaron’s hilarious new video series roasting websites reveals common pitfalls pest control companies often face:

DIY disasters: Avoid poorly constructed DIY websites that confuse visitors.
Missing call-to-action (CTA): Every webpage must clearly guide visitors towards booking or calling.
Ignoring mobile optimization: Over 50% of web traffic comes from mobile; ensure your site is lightning-fast and user-friendly on smartphones.

Essential Elements of a Pest Control Website

To rank effectively and convert visitors, Aaron recommends these essential website components:

Home page: Clear CTAs, trust signals (badges, reviews), and links to all service pages.
Contact and scheduling pages: Simplify booking processes and streamline communication.
Service area and detailed service pages: Optimize for specific locations and pest types.
Blog: Answer common, localized questions like “Top 5 Tips to Solve Mosquito Problems in Tampa.”

Recommended WordPress Plugins

Aaron and I both advocate using WordPress, appreciating its flexibility and robust capabilities. Top plugins Aaron recommends include:

WPForms and WP SMTP: Reliable form submission and lead capture.
WP Rocket and Imagify: Speed optimization tools critical for mobile performance.
Rank Math or Yoast SEO: Improve your search visibility with structured SEO guidance.

Critical Importance of Accurate Tracking

Without tracking, you're driving blind. Essential tools include:

Google Analytics and Search Console: Monitor site traffic and SEO performance.
CallRail or WhatConverts: Dynamically track leads by source, ensuring accurate ROI analysis.

Future-Proofing Your Digital Strategy

With AI reshaping search behaviors (Apple noted Google's first-ever decline in Safari searches), your website and content remain vital. Aaron stresses:

Continue producing relevant, valuable content: AI models rely heavily on website content for their answers.
Stay adaptive: Engage someone digitally savvy on your team or an external expert to adapt swiftly to changing trends.

Final Advice for Pest Control Owners

Aaron's ultimate advice? Never neglect tracking and analytics. Regularly reviewing your marketing metrics prevents surprises and allows timely adjustments to your strategies. Clear insights from tracking will reveal what's working and what's not, ensuring sustained growth and effectiveness.

This insightful conversation underscores a critical truth: Your website isn’t just an online brochure—it’s your virtual storefront, your brand ambassador, and your primary lead generator.

P.S. Watch the full episode here: